The Travel (Utazás) is the most significant Hungarian professional tourism exhibition and fair. Organized in March in the Hungexpo Fair Centre it offers a four-day programme, the first of which is a professional day. Sirok Fortress was introduced as a co-exhibitor on The Future of Mátra Touristic Association stand in 2010. Visitors could familiarize themselves with Sirok Castle at the Mátra stand with the help of a unique and spectacular installation in 2011.